Roughly the size of a fingernail, a microSD card is reminiscent of the CD but much smaller. The Sansa Sessions promotion is a great opportunity to explore this new format and gives both artists and labels a glimpse of the potential for music distribution in this medium.” SanDisk is currently working with NonStop Riot to create its content strategy and develop relationships with innovative labels and artists to distribute music on devices and flash memory cards.Īdded Schreiber: “Artists want to give their fans an easy and legal way to experience and share their music, while labels are looking for a form of physical distribution with more usability than the CD. NonStop Riot, a LA-based entertainment and music marketing agency, selected and licensed the 50+ tracks for the Sansa Sessions program.
This is just the beginning of our efforts to bring consumers a simplified and highly enjoyable music experience.” “The Sansa Sessions music card gives customers a simple way to enjoy, manage, and discover new music. “We’re excited to be working with labels and artists to create a new ecosystem for music,” said Daniel Schreiber, general manager and senior vice president for SanDisk’s Sansa audio/video product line. “This promotion benefits all involved, aligning the interests of the musician, label and consumer. “The Sansa Sessions microSD card is an innovative medium for music distribution, and great exposure for our artists,” said Matt Lunsford, co-president, Polyvinyl Record Co., which represents Of Montreal and other artists featured on the card. Featured artists include All Time Low, Ladytron, Magnet, Nada Surf, Of Montreal and The Coup. The “Sansa Sessions” microSD card is comprised of a collection of rock, pop, and hip hop songs, music videos, and photos from more than 30 labels. This U.S.-based program is the first of its kind to use microSD cards, and helps launch the new 8GB (gigabyte)(1) Sansa Fuze MP3 player. SanDisk Corporation (NASDAQ:SNDK), a leading seller of MP3 players in the United States, today announced the company will promote DRM-free music from more than 50 new and emerging artists on a microSD card. SanDisk Promotes DRM-Free Music from More Than 50 Emerging and Critically Acclaimed Artists on microSD Card With The Purchase of a New 8GB Sansa Fuze MP3 Player
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